Content Marketing

Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

7 Steps To Develop a Content Marketing Strategy

• Determine the Purpose of Your Content Marketing Strategy.

• Understand Your Audience.

• Define Key Performance Measures.

• Examine Your Existing Content.

• Align Your Content So It Answers Questions.

• Identify Content Distribution Channels.

• Develop a Content Calendar.