Social Media Marketing

Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic.

Social media marketers are marketing specialists who use social media platforms to promote a company's offerings. They often use platforms like Facebook, Instagram, Twitter, to reach new customers, engage with current ones, and announce new products or services.

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you're succeeding or failing. The more specific your plan is, the more effective it will be.