Search Engine Optimization

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

The most common example of on-page SEO is optimizing a piece of content to a specific keyword. For example, if you're publishing a blog post about making your own ice cream, your keyword might be “homemade ice cream.” You'd include that keyword in your post's title, slug, meta description, headers, and body.

SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert. Even if users don't visit and convert now, simply populating in the rankings will make users more familiar with your brand.

SEO utilizes things like keywords, internal and external links, and optimized content to help search engines find content and rank websites higher on search engine results pages (SERPs).